To realize added value in a long international supply chain, it is important to know the ins and outs of all links of a specific product chain. Often there are many (unnecessary) intermediate stops, which have grown historically and are not easy to change. It takes insight and courage to tackle this. This often succeeds if the various parties involved have an interest and see an advantage in the steps to be taken. Common interest accelerates change. For example, I once worked on an avocado project in the north of South Africa. The farmers there harvest a month earlier than the rest of the farmers in the country. Those farmers were organized in a cooperative at the time, could sell for a better price, the purchasing processing company therefore had high-quality avocados 1 month earlier, the international retailer had good avocados a month earlier in the spring and the consumer was also happy. A win-win-win impact situation: while the product chain became shorter, the avocados gained more value for all businesses involved on the international market.
Added value with win – win – win impact in the supply chain
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