About Me.

I’m the founder of Africa Business Coaching. I’m assisting and training SMEs in many African countries, part time since 2010 and full time since May 2022. Johan de Visser | LinkedIn

In my professional international career, i have a background in retail. I was 35 years employed in senior positions by Albert Heijn supermarkets, the market leader in the Netherlands. Part of Ahold Delhaize with 6600 branches in Europe, US and Indonesia.

My experience extend to numerous commercial positions in fast moving sectors such as fresh produce, seafood, meat, chicken, dairy and also health & beauty products. Experienced in developing consumer markets and creating added value in international supply chains, as well as in category management, product development and sourcing.

In my way of working, i always starts from the customer and market segment side, and then translates these into products, solutions and services.

I have lived and worked in the Netherlands and holds a Bachelor degree in Commercial Economics and additional (inter)national courses.

Download Resume / CV

Key areas

Business Strategy

We help you formulate and implement your company’s vision and mission in all areas of your business.

Business Coaching

We help you find the right customer group and serve them to the maximum with relevant products and services, that are in line with the mission and vision of your company.

Business Training

We help you and your team with all parts of your company, from customer acquisition, people management, process efficiency, finance to collaborating with key partners.

our Vision

Vision

• In 2050, the population in Africa will double, from 1.3 billion to 2.5 billion people and today half of Africans are under 20 years old.
• Our Vision Is reaching entrepreneurial young African key people (Changemakers).
• Unlocking their potential, in order to bring new opportunities for the next generation In Africa.

our Mission

Mission

• Business coaching for SME’s In African countries.
• The ABC’s of setting up and scaling Up SME’s, with a strong focus on the customer and the opportunities In the various markets.
• Connecting people, markets and finance.